West Michigan AAF: Gold ADDY 2024
Ambient Media, Single Occurrence or Installation
Ambient Media, Campaign
Online/Interactive: Advertising & Promotion: Campaign
Ambient Media, Single Occurrence or Installation
Ambient Media, Campaign
Online/Interactive: Advertising & Promotion: Campaign
West Michigan AAF: Silver ADDY 2024
Cross-Platform: Integrated Campaigns: Integrated Brand Identity Campaign: Single
Cross-Platform: Integrated Campaigns: Integrated Brand Identity Campaign: Single
The TYpe Problem
This assignment initially began as a group project with two separate teams. However, after presenting our two concepts to the exhibit director, she decided to merge elements from both. The challenge I encountered was blending the bold, newspaper-inspired typography of my group's theme with the 'pixel' concept from the other group. Ultimately, we chose the typeface 'Abolition.'
Artwork Projector
My team also came up with the idea to have a slide show of the images projected on a white sheet or board. This came from trying to solve the issue of the low pixel resolution from the images being made by AI, and to fit in line with the futuristic theme.
This idea was then adapted to be a cube, to fit with the chosen pixel concept.
Social GraphicS DILEMMA: InitIal Versions
My primary responsibility was designing the social graphics for the exhibit. However, one challenge I faced was the lack of established branding guidelines for logo and text placement. In the initial versions, there was no consistency, and the designs weren’t optimized for mobile screens, as they contained too much text.
Branding Rules
To solve this problem, we first had to come up with the rules for both square and horizontal dimension graphics. Once we did so, the social posts came together.
Blacktopia Social Graphics
Chosen graphics with the applied branding rules.
"ABout the Exhibit" event
At the end of April, we hosted a panel discussion focused on the role of AI in art and exploring its impact on the creation of the Blacktopia exhibit. For the event graphics, we chose to draw inspiration from the existing Exhibit Cards and Posters.
event Social Graphics
For the event graphics, we chose to downplay the Blacktopia logo and highlight the 'About the Exhibit' event title. I had some issues with adapting the square post for a horizontal format, but I was able to solve it by including the Blacktopia logo on the left side with the event title on the top right, preserving that same 'square-like' shape.
Instagram Carousel
Facebook Posts
Event Sticker & Poster
BlacktopiA Website
Postcard & Poster
OUtside EnviroNment
To attract our audience of Ferris students, we purposefully had Blacktopia branding and info on the outside of the exhibit for them to see as they walked by.
Exhibit Environment
This project was a group effort:
TEAM Elisa Barry, Amber Hadley, Molli Hans, Colin Frasier, Lilyia Vaalburg, Maxwell Mulder, & Matthew Kelly
CLIENT Carrie Weis, Gallery Director
CLIENT Carrie Weis, Gallery Director
