WHITE TRUFFLES AS SKINCARE
Despite being one of the most expensive foods in the world, White Truffles are also a skincare powerhouse. Rich in fatty acids, vitamin C, and other antioxidants, white truffles are beneficial for anti-aging, acne, and hyperpigmentation concerns.
TRUFFLE HUNTING UNETHICAL PRACTICES
There is an issue of dog abuse in the harvesting industry. Many dog owners abuse, neglect, and/or inbreed their dogs. If on public hunting grounds, some competing hunters purposefully injure the other's dogs.
WHAT IS Truffána?
Truffána is a skincare brand that delivers effective, ethical, and vegan-formulated skincare created from the powerful ingredient of white truffles—harvested from the Dordogne region of France — to help their users love their own skin.
Truffána actively combats animal abuse in their truffle harvesting operations by caring for their own specially-trained hunting dogs and owning private hunting land in Dordogne.
WHITE TRUFFLE PRODUCTS
The design system of Truffána uses the light colors of beige, white, and grey to reflect their values of transparency and integrity in the industry.
STOREFRONT
Truffána has many stores worldwide, but its main storefront is in Paris, France—the skincare capital of the country.
Thank you card & Bag
With every purchase, all skincare products will be packaged in a gift bag, complete with a thank-you card and a complimentary cosmetics bag.
WEB APPLICATION
The website maintains the minimalistic and open atmosphere of the brand.
The website also includes a section dedicated to raising awareness about animal abuse within the industry and highlights the measures they take to avoid such practices.
ENVIRONMENTAL ADVERTISEMENTS
Truffána advertises with billboards and digital signage across Paris
MAGAZINE ADS
They also have featured ads in Beauty & Wellness magazines
SOCIAL MEDIA
Truffána utilizes social media to promote their products, inform about the power of white truffles, and demonstrate their ethics of morally harvesting truffles by sharing stories of the dogs who hunt for them.
This is an example of a carousel post about Truffàna's products
