OBJECTIVES
The objective is to develop a unique branding experience for a shop that sells custom masquerade masks. This includes creating a logo, brand identity, packaging, store renderings, and promotional graphics.
DELIVERABLES
Brand System
Store Renderings
Promotional Assets
Masquerade & Italian research
After researching Masquerades, the biggest thing I learned was that they have a strong history in Venice Italy; thus, I decided to also conduct research on Italian graphic design.
User Archetypes
The next step I took was to flesh out who my users would be. To get an accurate depiction of them, I extensively researched who attends masquerades and why.
WHAT DOES MASTIQUE MEAN?
BRAND LOGO & STYLE
Mastique's logo taps into the Art Deco design that pertains to many Italian logos I saw through my research and represents the extravagance of masquerade balls.
CHarlotte's Mastique experience
Social Post Strategy
One of Charlotte's first interactions with the Mastique was through social media.
Post about the Ball
Post about the artisans
Post about mask customization
BALL Poster
Mastique also hosts an annual masquerade ball. The Mastique masquerade ball was announced to Charlotte while she was at the Edwardian Ball in San Francisco, California.
Billboards
INVITE CARD
A personal invite to the masquerade ball was the final touchpoint that enticed Charlotte to Mastique.
Comes in a black baronial envelope
Masquerade invite card
Building & SIGNAGE
Mastique is located in San Pedro, California, which is also has the largest Italian community in Los Angeles.
STORE LAYOUT
The first level of the building is the store, and it is designed to make mask browsing and customization easy for customers like Charlotte.
CUSTOMIZATION Wall
Charlotte spent most of her time at the customization wall observing, feeling, and testing the different materials and mask types available.
custom Mask Process
Charlotte decided to customize a mask for the masquerade ball at the store.
Charlotte Meyers
"I want a custom mask that will match my red and black dress."
Masks & Price Tags
Charlotte perused the mask displays available for purchase, which are presented on red velvet fabric.
Utilized AI to make product image
Utilized AI to make product image
PACKAGING
Charlotte decided to also buy a mask in the store, and her purchase was carefully packaged.
MASQUERADE
A few weeks after Charlotte, received her custom mask, she attended the Mastique Masquerade Ball with her new mask and enjoyed an evening of delicious food and dancing.
THIS IS MASTIQUE
