Masquerade & Italian research
After researching Masquerades, the biggest thing I learned was that they have a strong history in Venice Italy; thus, I decided to also conduct research on Italian graphic design.
User Personas
The next step I took was to flesh out who my users would be. To get an accurate depiction of them, I extensively researched who attends masquerades and why.
WHAT DOES MASTIQUE MEAN?
BRAND LOGO & STYLE
Mastique's logo taps into the Art Deco design that pertains to many Italian logos I saw through my research and represents the extravagance of masquerade balls.
Building & SIGNAGE
Mastique is located in San Pedro, California, which is also has the largest Italian community in Los Angeles.
CUSTOMIZATION Wall
customIZATION MENU
Historical Enthusiast
“I want to make a custom mask that matches my red gown.”
Masks & Price Tags
All masks are carefully packaged in a branded box with red velvet fabric
Utilized AI to create the mask product image
Wed application
On the Mastique website, customers can browse a wide array of artisan masks, try them on with in app AR technology, and customize them.
Billboards
BALL Poster
Masquerade Enthusiast
Mastique’s annual masquerade ball was announced to Charlotte while attending the Edwardian Ball in San Francisco, California.
INVITE CARD
Masquerade Beginner
A personal invite to the masquerade ball enticed Lucian to attend.
Social Post Strategy
Mastique also has a social media account where they show custom masks and advertise events.
