Italian Research
After researching Masquerades, the biggest thing I learned was that they have a strong history in Venice Italy; thus, I decided to also conduct research on Italian graphic design.
Appeals to 3 types of people
The next step I took was to flesh out who my users would be. To get an accurate depiction of them, I extensively researched who attends masquerades and why.
WHAT DOES MASTIQUE MEAN?​​​​​​​
BRAND LOGO & STYLE
Mastique's logo taps into the Art Deco design that pertains to many Italian logos I saw through my research and represents the extravagance of masquerade balls.
Building & SIGNAGE
Mastique is located in San Pedro, California, which is also has the largest Italian community in Los Angeles.
CUSTOMIZATION Wall​​​​​​​​​​​​​​
customIZATION MENU​​​​​​​
Historical Enthusiast
“I want to make a custom mask that matches my red gown.”
Masks & Price Tags
All masks are carefully packaged in a branded box with red velvet fabric 
Utilized AI to create the mask product image
Utilized AI to create the mask product image
MASTIQUE.COM
On the Mastique website, customers can browse a wide array of artisan masks, try them on with in app AR technology, and customize them.
Environmental Promotions
BALL Announcement​​​​​​​
Masquerade Enthusiast
Mastique’s annual masquerade ball was announced to Charlotte while attending the Edwardian Ball in San Francisco, California.
INVITE CARD​​​​​​​
Masquerade Beginner
A personal invite to the masquerade ball enticed Lucian to attend.
Mastique Socials
Mastique also has a social media account where they show custom masks and advertise events.

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