OBJECTIVES
The objective is to develop a unique packaging system for a gluten-free pasta brand that sets it apart from its competitors on the shelf.
DELIVERABLES
Packaging system
Physical Prototypes
Packaging Photos
Physical Prototypes
Packaging Photos
In-STore Research
I went into grocery stores and took pictures of the pasta shelves.
I went into grocery stores and took pictures of the pasta shelves.
Pasta Packaging Research
I also researched both regular and gluten-free pasta packaging. I discovered that many gluten-free pasta brands use a lot of brown, white, and green colors
I also researched both regular and gluten-free pasta packaging. I discovered that many gluten-free pasta brands use a lot of brown, white, and green colors
WHO is Cucina?
Cucina sells gluten-free pasta that tastes as authentic as traditional pasta from Italy. Each type of pasta’s package design is also inspired by blue Italian kitchen tile to represent its commitment to selling authentic pasta.
Cucina sells gluten-free pasta that tastes as authentic as traditional pasta from Italy. Each type of pasta’s package design is also inspired by blue Italian kitchen tile to represent its commitment to selling authentic pasta.
WHO is Cucina?
Cucina sells gluten-free pasta that tastes as authentic as traditional pasta from Italy. Each type of pasta’s package design is also inspired by blue Italian kitchen tile to represent its commitment to selling authentic pasta.
Cucina sells gluten-free pasta that tastes as authentic as traditional pasta from Italy. Each type of pasta’s package design is also inspired by blue Italian kitchen tile to represent its commitment to selling authentic pasta.
Sketches
For my first sketching phase, I tested many different packaging shapes and designed themes from Italian dishware, tiles, and regions.
For my first sketching phase, I tested many different packaging shapes and designed themes from Italian dishware, tiles, and regions.
The next phase was to test which theme would work the best, and I decided to try my Italian dish ware scene idea first.
I then tested my second idea for the packaging to be based on Italian blue kitchen tile and having the packaging’s shape be similar to a coffee bag.
Iteration 1
For my first iteration, I create a version of my Italian dish ware idea; however, I decided against it because the complex imagery was not conveyed well.
For my first iteration, I create a version of my Italian dish ware idea; however, I decided against it because the complex imagery was not conveyed well.
ITERATION 2
I then decided to switch gears and test out my Italian blue tile idea and liked it much better.
I then decided to switch gears and test out my Italian blue tile idea and liked it much better.
ITERATION 3
I then made an outline for what I wanted each side of my packaging to be. I initially wanted the centerpiece to be cut out and have the logo there, but chose not to due to readability issues.
I then made an outline for what I wanted each side of my packaging to be. I initially wanted the centerpiece to be cut out and have the logo there, but chose not to due to readability issues.
ITERATION 4
After deciding not to make the center oval cut out, I created a similar version to the previous one but with the oval being white.
After deciding not to make the center oval cut out, I created a similar version to the previous one but with the oval being white.
First DIEline
I then created a dieline of my design.
I then created a dieline of my design.
Prototype 1
For my first prototype, I created mini versions of my packaging to test if my die-lines worked.
For my first prototype, I created mini versions of my packaging to test if my die-lines worked.
Prototype 2
The next one was full-scale. I considered having a white ribbon run at the top but decided against it.
The next one was full-scale. I considered having a white ribbon run at the top but decided against it.
Prototype 2
The next prototype was creating all the packages at full size, but I noticed how similar they all looked at a glance.
The next prototype was creating all the packages at full size, but I noticed how similar they all looked at a glance.
Prototype Testing
To solve this issue, I reworked the design of the packing to have the oval on the front be a window to see the pasta and have the folded tab contain the logo and text.
To solve this issue, I reworked the design of the packing to have the oval on the front be a window to see the pasta and have the folded tab contain the logo and text.
To test if this change was the better choice, I showed both the old and new version to friends and family. They liked the updated version best.
Prototype 3
After deciding to switch gears, I made a new prototype with the new design for all of the packages. I also realized that the window on the fettuccine bag was too small, so I elongated it.
After deciding to switch gears, I made a new prototype with the new design for all of the packages. I also realized that the window on the fettuccine bag was too small, so I elongated it.
SIZE Testing
A new issue I ran into was the fettuccine package was too narrow and short for the pasta.
A new issue I ran into was the fettuccine package was too narrow and short for the pasta.
After adjusting the size accordingly, the new bag now could properly hold the pasta.
Prototype 5
After these changes, I finally created completely functional prototype for all the packages.
After these changes, I finally created completely functional prototype for all the packages.
Paper testing
After testing out different types of paper, I liked the smooth and glossy one the best because it is reflective like kitchen tile.
After testing out different types of paper, I liked the smooth and glossy one the best because it is reflective like kitchen tile.
Glossy paper up close
Final dieline
FINAL PROTOTYPES
