OBJECTIVE
Develop a full brand system, graphic elements, and experience design for a newly established store specializing in unique and customizable teapots based on the preferences of their tea connoisseur users.
DELIVERABLES
Brand System
Packaging
Promotional Assets
LOGO SKETCHES
For the brand mark of the teapot shop, I decided to lean towards making it look like a vintage logo. For inspiration, I looked towards 1800s stamps and logos.
Teapot User Flow Charts
The chart below demonstrates customers' unique opportunity to customize and pick up their teapot.
PERSONA
Our user persona, Jasmine Jade, is a tea connoisseur with deep love and affection for discovering new tea blends. She has a deep appreciation of tea’s deep cultural history and seeks new ways to elevate her tea-drinking experience.
Jasmine discovered My Little Teapot from an Instagram post while browsing social media for tea content. She was enticed to visit the store after observing the store's unique handmade teapots, customization, and daily tea parties.
Instagram Page
Custom Teapot Posting
Jasmine discovered My Little Teapot from an Instagram post while browsing social media for tea content. She was enticed to visit the store after observing the store's unique handmade teapots, customization, and daily tea parties.
Outdoor Sign
Storefront
Upon entering, Jasmine heard a bell ring and immediately noticed the store's historical decor and smell of tea.
As Jasmine browsed the teapot shelves, she found a pot that she loved. After picking it out to buy, she noticed a tea party starting.
Jasmine decided to participate in the tea party, which she found was an engaging, interactive learning experience. She also loved that the staff were dressed for the part, and had 1800s mannerisms.
Uniform 1
Uniform 2
Tea Party Decor
Tea Party
After Jasmine bought her teapot, she started to leave the store before she spotted a stack of business cards on the table by the door. She grabs one and walks out with her new teapot in her gifted tote bag and a free tea sample.
Business Cards
Tote Bags
After Jasmine got back home, she decided to explore the My Little Teapot website's customization section, where she ended up creating a personalized teapot.
After a week of waiting, Jasmine's customized teapot was delivered.
