OBJECTIVES
To apply user-centered research to define two potential users for a bottled drink and to present a solution based on the research of the chosen archetypes.
DELIVERABLES
Process Document
Product Design
RESEARCH & PLANNING
An exciting similarity I discovered in both user categories was that both are adjusting to a new situation that has left them on their own, which results in a decline in their mental health. This is the issue I chose to address.
DESIGNING THE SOLUTION
I decided to create a beverage for people who struggle with mental health due to life hardships. I chose green tea and lemon as the main ingredients in the drink for their natural anti-inflammatory and serotonin properties.
EARLY SKETCHES
The next step was to figure out a logo and package design that would be visually appealing and communicate the goal of the drink to my users.
COMPUTER ITERATIONS
The logo I decided to go with was purposefully designed with a smile within it to show exactly what the drink was created to do and brighten the user’s day by looking at it while they drink.
Iteration 1
Iteration 2
Iteration 3
PROPOSED SOLUTION
I decided on sea foam green as the container’s background to add a sense of calm and fun. The graphic representation of the tea ingredients placed on the border also gives a sense of harmony, calming the user.
