OBJECTIVES
Develop a brand system and experience for a luxury skincare company that formulates powerful and ethical white truffle skincare harvested from Dordogne, France.
DELIVERABLES
Brand System
Packaging
Promotional Assets
WHITE TRUFFLES AS SKINCARE
Despite being one of the most expensive foods in the world, White Truffles are also a skincare powerhouse. Rich in fatty acids, vitamin C, and other antioxidants, white truffles are beneficial for anti-aging, acne, and hyperpigmentation concerns.
TRUFFLE HUNTING UNETHICAL PRACTICES
There is an issue of dog abuse in the harvesting industry. Many dog owners abuse, neglect, and/or inbreed their dogs. If on public hunting grounds, some competing hunters purposefully injure the other's dogs.
WHAT IS Truffána?
Truffána is a skincare brand that delivers effective, ethical, and vegan-formulated skincare created from the powerful ingredient of white truffles—harvested from the Dordogne region of France — to help their users love their own skin.
Truffána actively combats animal abuse in their truffle harvesting operations by caring for their own specially-trained hunting dogs and owning private hunting land in Dordogne.
WHITE TRUFFLE PRODUCTS
The design system of Truffána uses the light colors of beige, white, and grey to reflect their values of transparency integrity in the industry.
The shape of mushrooms are also prevalent in all their products to further emphasize the company’s primary ingredient of White Truffles.
packaging and shopping Bag
With every purchase, all skincare products will be packaged in 100% biodegradable boxes. For easy carry, we provide durable gift/shopping bags.
promotional Assets
Truffána has promotional billboards throughout Paris and features ad placement pages in Beauty & Wellness magazines.
Brand Endorser: Gigi Hadid
FREE BAG & THANK YOU CARD
All Truffána orders include a free cosmetic bag good and a personalized thank you card signed by Gigi Hadid.
STOREFRONT
Truffána has many stores worldwide, but its main storefront is in Paris, France—the skincare capital of the country.
SOCIAL MEDIA
Truffána utilizes social media to promote their products and ethics of how they morally harvest truffles by sharing stories of the dogs who hunt for them.
Gigi Hadid Promotion
Hunting Dog Story
Product Promotion
WEB APPLICATION
The website maintains the minimalistic and open atmosphere of the brand.
ANIMAL CRUELTY AWARENESS
The website also has an animal cruelty awareness page about dog abuse in the truffle industry. The page also explains how Truffána ethically harvests their truffles and documents the dogs and puppies they raise.
